Identity
2025
SFF — Brand in Motion
A financial brand, set in motion.
- Client
- SFF & Jökulá
- Services
- Storyboard Animation
- Year
- 2025
Overview
Jökulá agency came to us for SFF with a brand-new visual identity that needed to move. We handled storyboard and animation, translating their new brand system into a motion piece built to introduce it to the world.
The challenge
Make a financial services association feel precise and dynamic at once — every transition and timing decision reflecting the brand without losing the gravitas the sector demands.
Our approach
We treated the brand system as a kit of moving parts — tight grids, deliberate pacing and transitions that feel engineered, not decorated.
Credits
- Client
- SFF & Jökulá
- Storyboard & Animation
- The Old Grandma