Día Internacional de la Enfermería de Salud Mental
- Client
- Colegio de Enfermería de Las Palmas
- Year
- 2026
Overview
The Colegio de Enfermería de Las Palmas (through Kinewa Ideas del País) came to us with a written manifesto and a release date. We built the whole piece from scratch: visual concept, art direction, illustration, storyboard and motion design. Twenty shots, one visual language, one studio start to finish.
The challenge
Making a text built out of abstract nouns visible. Empathy, therapeutic trust, person-centred care: all true, none of it shows up on screen.
Our approach
Characters instead of abstraction, drawn in a screenprint register on the Colegio's own palette. Three inks, two neutrals, and a turquoise ribbon stitching the twenty shots together.