Ciudadanos – Political Rebranding & Brand Video

Reimagining Politics with a Bold Visual Language

Ciudadanos is a Spanish political party committed to the principles of freedom, equality and progress. With a vision of a fairer, modern society, the party has gained traction among citizens seeking political renewal and meaningful change.

The Old Grandma was proud to take part in the launch of their new brand identity, delivering a high-impact video that captured the party’s renewed spirit through bold visuals, animation and powerful messaging.

Client :

Ciudadanos

Date :

2022

Category :

Political Rebranding & Brand Video

Duration :

2 Month

Working Process

01. Visual Concept Development

We developed a new creative direction that aligned with the party’s forward-thinking values — clarity, modernity and strength.

02. Brand Story & Narrative

We translated Ciudadanos’ core principles into a visual story, focusing on human connection, social transformation and civic responsibility.

03. Animation & Editing

We blended animation with authentic footage to energize the message while keeping the content rooted in real-world concerns and hopes.

04. Final Delivery & Format Adaptation

We produced a full HD master video along with short-form adaptations for digital campaigns and social media distribution.

Challenges & Goals

Key Challenges :

Objectives :

Final Result

The final video showcased the transformation of Ciudadanos into a modern, relatable, and purpose-driven political party. The visual style was clean, bold and optimistic — reinforcing values of innovation, transparency and progress.

Through the synergy of motion graphics, human-focused imagery and an inspiring message, the video became a key piece in the party’s new communication strategy and public relaunch.