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Cabify – Promotional Video & Animation Campaign

Smart Urban Mobility, Told Through Visual Storytelling

Cabify is a leading mobility company offering safe, reliable and tech-driven transportation services across multiple cities worldwide. Known for its focus on convenience, quality and innovation, the brand needed a creative campaign that matched its promise of simplicity.

The Old Grandma had the pleasure of collaborating on the “Nunca Fue Tan Fácil” campaign — a high-impact promotional video project aimed at showcasing the effortless and intelligent experience of using Cabify in the city.

Client :

Cabify

Date :

2022

Category :

Promotional Video & Animation Campaign

Duration :

6 Month

Working Process

01. Concept Development

We crafted the central idea around simplicity and user freedom — showcasing how one app can unlock seamless, safe urban mobility.

02. Visual Strategy

We blended dynamic animation with real video footage to highlight the emotional and functional sides of the service, reinforcing clarity and brand tone.

03. Production & Editing

Our team managed the entire production, including scripting, animation, motion graphics, and multi-format editing for social media and web distribution.

04. Feedback & Refinement

We worked closely with the client through iterative reviews, refining narrative flow, transitions, and message hierarchy for stronger impact.

Challenges & Goals

Key Challenges :

  • Communicate the simplicity of Cabify’s experience without overloading visuals.
  • Balance animation with real-life footage in a cohesive, modern aesthetic.
  • Adapt the message for both digital ad formats and organic social posts.

Objectives :

  • Increase brand perception as a simple and intelligent alternative.
  • Strengthen emotional connection with users.
  • Provide a reusable visual asset adaptable across regions.

Final Result

The final video brought together fluid animation, real-world context and a clear message: moving around the city can be easy, safe and smart with Cabify.
This piece became part of the brand’s international communication toolkit — adaptable, modern and emotionally engaging.

Inspired by this project? Let’s create something just as bold for your brand.