Blue Banana – Brand Animation for Banana Santa Campaign

Bold Animation for a Bold Brand

Blue Banana is a youth-focused fashion brand known for its adventurous spirit and bold identity. In 2021, the brand launched a seasonal campaign called Banana Santa, mixing urban energy, humor and holiday vibes to connect with its Gen Z audience.

The Old Grandma partnered with Blue Banana to design and animate a vibrant visual piece that brought their brand personality to life — playful, fast, colorful and loud.

Client :

Blue Banana

Date :

2021

Category :

Brand Animation for Social Campaign

Duration :

1 Month

Working Process

01. Concept & Campaign Adaptation

We translated Blue Banana’s Banana Santa theme into a digital-first animation format — keeping it punchy, on-brand and optimized for mobile.

02. Visual Language & Illustration

We created a custom visual style based on their brand colors, typography and campaign aesthetics — all exaggerated for effect and humor.

03. Motion Design & Sync

Our animation team delivered fast-paced, rhythmic motion tied to the music and voiceover, ensuring a high engagement rate for reels, stories and YouTube.

04. Export & Platform Optimization

We delivered the final animation in multiple formats, sizes and aspect ratios — ready for Instagram, TikTok, website banners and paid ads.

Challenges & Goals

Key Challenges :

Objectives :

Final Result

The animated piece became a cornerstone of the Banana Santa 2021 campaign — delivering both entertainment and brand recognition in just a few seconds of screen time. The animation reflected Blue Banana’s visual identity and playful tone while remaining highly adaptable for multi-platform use.

It was used across Instagram Reels, TikTok, newsletters and the official campaign landing page — proving that branded animation can be just as powerful as product shots when done right.